I decided on that day that I was going to invest £10 / $16.40 into listing new items and renewing excisting items. And that I was going to read everything I could about selling on Etsy including the Etsy seller handbook, forum posts on marketing, and all the articles in the Storque. This as you can imagine took time, lots of time, but I feel it has really paid off.
This was where I invested my time in week one, keeping a daily note of all the promoting I did, hearts and sales. And I made 3 sales in my jewellery shop and 4 in my other etsy shop http://www.laurabailliedesigns2.etsy.com so that was 7 sales in total.
My shop hearts had risen to 646 (up by 41) and my GA view % was up to 200%
Ok, so a lot of work for only 7 sales, but for me this was amazing. It was working out as a sale a day which is my new goal and I was delighted!
02.06.09 - 09.06.09 I carried on with the same amount of listing, renewing and kept up with Twitter and my GA stats. I went through all my listings and sorted out their tags. Making them more rlevant to the piece. This article really helped me out -http://www.etsy.com/storque/how-to/guidelines-tips-tagging-on-etsy-281/ .This week I made another 13 sales. That is almost 2 sales a day! By this point I was dancing around with every new sale! My shop hearts rose again to 670.
Week 3 10.06.09 - 17.06.09
I made 3 sales, a dramatic drop. This was around the time Etsy changed the way the search engines found our shops. I'm not going into all this here and now but I saw a dramatic drop in views on items, and visiors to my shop. I made a decision this week, there have to be ways around this and good uses of my time just now while things are slow. I dropped the amount of new listings I was putting up and renewing I was doing. This was a difficult decision to make, I wanted to keep myself at the top of categories but at the same time wanted to keep within my budget. I felt a bit discouraged this week, things had been going so well and the SEO thingy just seemed to be messing up my experiment. So I decided to turn this negative to a postive and come up with some new designs and started working on my new range "Let me tell you a story" (launching on 7th July) (shameless plug!!!). My hearts this week rose again to 690.
Week 4 18.06.09 - 25.06.09
Again this week things moved really slowly, another dramatic drop in my views, visits and all round interest. I am totally aware of how things go up and down in retail and the effect the SEO was having on lots of sellers, but again I did not give up. I did still keep listing and renewing to 3 or 4 a day just a my highest visitor times. I kept tweeting and finding new people to follow. So many interesting folks out there, well worth a shot. And generally just tried to keep my spirits hight and focus on the bigger picture - my goal - a sale a day.
This week I made 10 sales. A huge 7 to one customer who found me on someones blog who featured my paper shop and this led them to my jewellery shop. This proved to me how when I keep positive and focused things do happen. Again I spent more time planning my new range and found some new consignment/ wholesale customers. My hearts at the end of this week were 725.
Week 5 26.06.09 - tomorrow
This week has been different to the past 4, I have had computer trouble, which is sorted now. This threw me off a little but meant I have been focused more on making and planning. All systems go again with my internet and I have been listing more and renewing. I am still Tweeting, but definately less than weeks 1 -3. I have spent quite a lot of time this week exploring new venues to sell on, new boutiques to contact (inspired by Plumeadore's forum post http://www.etsy.com/forums_thread.php?thread_id=6201294) And planning my for the launch and my next rough 4 week plan. This week I have made 1 sale and now have 742 shop hearts. This week I have seen quite clearly that when I step back from the intensive promoting and listing new designs, I get less views.
I'm going to carry on this method and will keep posting updates every Friday on my blog http://www.laurabailliedesigns.blogspot.com. Trying new things and tracking what is working and what is not. Overall I have learned some valuable things:
1. The more time, energy and commitment I invest in my Etsy shop the more sales I get.
2. Not to let myself get drawn down when things hit a slump. Use this time to refocus, make and plan.
3. There is so much help and advice aound, taking the time to read it and use it pays off!