This weeks instalment of my Etsy experiment has a few interesting findings. I launched my new collection last week and learned so much in the process. I carried on with my tweeting, posting in the forums, listing and renewing. But I'm missing something.
My stats on GA are showing a steady decline in visits to my shop even although I'm not doing much different to my first 2 weeks of the experiment. My % has dropped down to 45% visitor rate!!! So I'm taking a step back to look at the whole picture. Who, what, where, when?
Who - who is my target market?
What- what are my potential customers look for from me?
Where- where are they, where do they shop, where can I reach them?
When - when are my potential customers looking for a purchase from me?
This has given me so much to think about just with these 4 questions. I have decided to carry on with the experiment, baring in mind it is summer holiday time and with the realisation that I am going to work 100 times harder at bring new customers to my Etsy, from outside other sources.
I currently have my work in 4 shops/ boutiques, but I think now is the time to boost that up a little maybe to 6 before Christmas. I am going to start planning now for some "Girls Night" parties for the festive shopping season. I am going to research contacting blogs to see if they will feature me, (I read a Storque article about this but can't seem to find it, will keep looking!) I am going to commit to 3 blog posts a week, me, work, life and just as importantly I'm going to stop by and visit all my followers and friends.
So my round up this week is yet again more reaserching, I found Seth Godin's blog again and am going to re read his words of wisdom.
My question of the day is : How can I bring potential customers to my shop?
(When I have some clear answers on this I'll let you know!)
UPDATE: One way to do this is to have kind fellow bloggers and Etsy sellers like Katydiddys, who so kindly used my "Etsy Experiment" in her July Ezine! Head over to her blog and say hi, she is a lady full of creativity and great business advice. Thank you KD!