Etsy Experiment - part 2

This weeks instalment of my Etsy experiment has a few interesting findings. I launched my new collection last week and learned so much in the process. I carried on with my tweeting, posting in the forums, listing and renewing. But I'm missing something.

My stats on GA are showing a steady decline in visits to my shop even although I'm not doing much different to my first 2 weeks of the experiment. My % has dropped down to 45% visitor rate!!! So I'm taking a step back to look at the whole picture. Who, what, where, when?

Who - who is my target market?

What- what are my potential customers look for from me?

Where- where are they, where do they shop, where can I reach them?

When - when are my potential customers looking for a purchase from me?

This has given me so much to think about just with these 4 questions. I have decided to carry on with the experiment, baring in mind it is summer holiday time and with the realisation that I am going to work 100 times harder at bring new customers to my Etsy, from outside other sources.

I currently have my work in 4 shops/ boutiques, but I think now is the time to boost that up a little maybe to 6 before Christmas. I am going to start planning now for some "Girls Night" parties for the festive shopping season. I am going to research contacting blogs to see if they will feature me, (I read a Storque article about this but can't seem to find it, will keep looking!) I am going to commit to 3 blog posts a week, me, work, life and just as importantly I'm going to stop by and visit all my followers and friends.

So my round up this week is yet again more reaserching, I found Seth Godin's blog again and am going to re read his words of wisdom.

My question of the day is : How can I bring potential customers to my shop?

(When I have some clear answers on this I'll let you know!)

UPDATE: One way to do this is to have kind fellow bloggers and Etsy sellers like Katydiddys, who so kindly used my "Etsy Experiment" in her July Ezine! Head over to her blog and say hi, she is a lady full of creativity and great business advice. Thank you KD!

My Etsy Experiment

This necklace, "Evening Garden" is going to be listed tonight in my Etsy shop. It is a beautiful gothic inspired design, using a row of 5 beautiful semiprecious moss agate cubes. The neckalce chain is a fine gunmetal and measures 18".

It's priced at $20, but for all you lovely blog readers, it will be $10! Just type "EG09" into 'notes for seller' and I'll refund you through Paypal. I only have materials to make 5 of these and when they are gone, they are gone!

I'm still working on my new range "Let me tell you a story" an eclectic mixture of my collages and jewellery. I'll be launching the jewels on Tue 7th July at 8am GMT and reopening "Papier Delights" then too.

But now a little insight into how my Etsy experiment has been going, what has worked and what just has not! Brace yourself it's a long one, maybe grab a glass of cold juice.

Week 1 25.05.09 - 01.06.09

My starting stats:

75 sales,

605 hearts

a -10% drop in visits on my Google Analytics report

opening my shop on 1st Oct 2007

I decided on that day that I was going to invest £10 / $16.40 into listing new items and renewing excisting items. And that I was going to read everything I could about selling on Etsy including the Etsy seller handbook, forum posts on marketing, and all the articles in the Storque. This as you can imagine took time, lots of time, but I feel it has really paid off.

*ESH - http://www.etsy.com/storque/how-to/the-etsy-seller-handbook-all-our-how-tos-about-selling-2383/ . I decided on my goal for the experiment - a sale a day. (This always helps to keep me focused.)

Then I decided that if I was going to list 3 new items a day 5 days a week that I better start making! I made up 15 new picecs and started photographing them. It was at this point that I decided I needed to find a new background and retook all my shop listing photos for continuity.

I signed up for Twitter http://www.titter.com/laurabaillie and started looking for some interesting people to follow and started posting little random snippits of infor about my day, and commenting on other peoples posts. I posted a Tweet when I listed a new item and found my item views jumped from 0-5 to 10-15 depending on the time of day. My biggest tip here is not to post links to your shop all the time. It gets dull for your followers and I have found myself unfollowing people who do this.

This led me to look more into my GA stats. I could see there that there were definate times when I was getting more visitors to the shop and decided to capitalise on this, listing at these times. For me here in the UK this meant a few last nights! I could also see more clearly how people were finding my shop, by keywords and referring sites. This allowed me to adapt my tsy listings tags and put more effort into the places people were finding me. Read more here http://www.etsy.com/storque/search/title/google-analytics/ to get the most from your GA stats.

This was where I invested my time in week one, keeping a daily note of all the promoting I did, hearts and sales. And I made 3 sales in my jewellery shop and 4 in my other etsy shop http://www.laurabailliedesigns2.etsy.com so that was 7 sales in total.

My shop hearts had risen to 646 (up by 41) and my GA view % was up to 200%

Ok, so a lot of work for only 7 sales, but for me this was amazing. It was working out as a sale a day which is my new goal and I was delighted!

Week 2

02.06.09 - 09.06.09 I carried on with the same amount of listing, renewing and kept up with Twitter and my GA stats. I went through all my listings and sorted out their tags. Making them more rlevant to the piece. This article really helped me out -http://www.etsy.com/storque/how-to/guidelines-tips-tagging-on-etsy-281/ .This week I made another 13 sales. That is almost 2 sales a day! By this point I was dancing around with every new sale! My shop hearts rose again to 670.

Week 3 10.06.09 - 17.06.09

I made 3 sales, a dramatic drop. This was around the time Etsy changed the way the search engines found our shops. I'm not going into all this here and now but I saw a dramatic drop in views on items, and visiors to my shop. I made a decision this week, there have to be ways around this and good uses of my time just now while things are slow. I dropped the amount of new listings I was putting up and renewing I was doing. This was a difficult decision to make, I wanted to keep myself at the top of categories but at the same time wanted to keep within my budget. I felt a bit discouraged this week, things had been going so well and the SEO thingy just seemed to be messing up my experiment. So I decided to turn this negative to a postive and come up with some new designs and started working on my new range "Let me tell you a story" (launching on 7th July) (shameless plug!!!). My hearts this week rose again to 690.

Week 4 18.06.09 - 25.06.09

Again this week things moved really slowly, another dramatic drop in my views, visits and all round interest. I am totally aware of how things go up and down in retail and the effect the SEO was having on lots of sellers, but again I did not give up. I did still keep listing and renewing to 3 or 4 a day just a my highest visitor times. I kept tweeting and finding new people to follow. So many interesting folks out there, well worth a shot. And generally just tried to keep my spirits hight and focus on the bigger picture - my goal - a sale a day.

This week I made 10 sales. A huge 7 to one customer who found me on someones blog who featured my paper shop and this led them to my jewellery shop. This proved to me how when I keep positive and focused things do happen. Again I spent more time planning my new range and found some new consignment/ wholesale customers. My hearts at the end of this week were 725.

Week 5 26.06.09 - tomorrow

This week has been different to the past 4, I have had computer trouble, which is sorted now. This threw me off a little but meant I have been focused more on making and planning. All systems go again with my internet and I have been listing more and renewing. I am still Tweeting, but definately less than weeks 1 -3. I have spent quite a lot of time this week exploring new venues to sell on, new boutiques to contact (inspired by Plumeadore's forum post http://www.etsy.com/forums_thread.php?thread_id=6201294) And planning my for the launch and my next rough 4 week plan. This week I have made 1 sale and now have 742 shop hearts. This week I have seen quite clearly that when I step back from the intensive promoting and listing new designs, I get less views.

I'm going to carry on this method and will keep posting updates every Friday on my blog http://www.laurabailliedesigns.blogspot.com. Trying new things and tracking what is working and what is not. Overall I have learned some valuable things:

1. The more time, energy and commitment I invest in my Etsy shop the more sales I get.

2. Not to let myself get drawn down when things hit a slump. Use this time to refocus, make and plan.

3. There is so much help and advice aound, taking the time to read it and use it pays off!

xoxox

What do you get?

What do you get when you mix your two loves?

"Something old, something new 020" available here www.laurabailliedesigns.co.uk

and

"Delicate Musings" available here www.laurabailliedesigns2.etsy.com

Well I am working on something new, a little something special and I'll keep you posted with sneaky updates.

I have a busy day planned, I aim to:

make up and list 2 new designs in the shop,

visit all your blogs - neglect again,

try to work my head round html code for a newsletter and new blog layout,

give LBD2 some love.

On the experiment front, things are still going well. Using Google Analytics I have worked out the times when my shop gets most of it visits, so I am trying to list then. I am also finding more people heading back to the shop regularly and I think this is because I am listing new items everyday. I am still getting a sale a day and want to keep the momentum going. I read an old Storque article yeasterday "make everyday a holiday" and I am going to try and impliment this this week.

I have found that now in week 2 my shops hearts are increasing by 1 or 2 everyday as well. Again I think this is because I am listing more often and reaching more potential customers. It is all a learning curve, but I'm having so much fun doing it, and I have realised the most important change I have made is taking my Etsy shop more seriously and believing that I too can be a successful seller. Believeing in my self!

xoxox

P.S. head over and visit a new friend I have made from Twitter no less! www.daisylovesblog.blogspot.com is the home of beautiful photographs, interesting finds and great interviews.